FirstPlayable · Tools

Data Room Kit

30 items, six sections, one folder structure. Nothing is stored — your answers live in the URL.

Investors barely read data rooms. They check whether one exists, then spot-check the two things they actually care about. Build it for that behavior, not for completeness.

The existence of a data room is a signal about how the company is run. The contents matter in two places only — the cap table and the IP assignment — and those are where deals die, usually three weeks after everyone said yes.

The one-week version

If you are mid-raise and have nothing, do these three first and worry about the rest afterward: IP assignment from every contributor, a current cap table including undocumented promises, and a use of funds tied to a milestone rather than a date. Those three answer the questions that stop rounds. Everything else answers questions that merely slow them.

01 · Financials

Burn, runway, and what the money buys. The section founders under-prepare and investors read first.

02 · Product

What it is, and whether anyone outside the building wants it.

03 · Team

Who is doing this, and are they actually doing it.

04 · Market

Which shelf this sits on, and next to what.

The section that kills deals, three weeks after everyone said yes.

06 · Roadmap

Not the date. What the date depends on.

Folder structure

Copy this. Numbered so the order survives whatever tool you use, and so a reader knows where they are.

00_START_HERE.pdf              ← one page: what this is, who to contact, date
01_Financials/
   burn_actuals.csv
   runway_and_cash.pdf
   budget_to_milestone.csv
   use_of_funds.md
   projections_3_scenarios.csv
02_Product/
   one_paragraph.pdf
   build/  (link + instructions, tested on a clean machine)
   capture_2min.mp4
   playtest_results.pdf
   design_doc.pdf
03_Team/
   bios.pdf
   org_chart_and_commitment.pdf
   hiring_plan.pdf
04_Market/
   comparables.csv   (sourced, including one failure)
   positioning.pdf
   audience.pdf
   community_metrics.pdf
05_Legal/
   cap_table.csv     (fully diluted, dated)
   undocumented_promises.md
   ip_assignments/   (one file per contributor)
   licenses/
   safes_notes_grants/
   founders_agreement.pdf
06_Roadmap/
   status_verifiable.md
   remaining_work_with_confidence.md
   timeline_and_assumptions.md
   risks.md
Templates

Each item lists what finishing it requires — open Done when under any item above. Where a blank page is the real obstacle, there is a document to start from: the ten templates in the repository.

The items without a template are ones you verify rather than write. For those, the criteria are the whole job.

Three rules about the room itself

Date everything and put the date in the filename. An undated cap table is worth nothing; an investor cannot tell whether it predates the thing they just heard about.

One link, access controlled, with a log. Knowing who opened what and when is genuinely useful — it tells you which investor is actually working and which is being polite.

Never send a folder of loose files by email. It reads as a company that does not have a data room and assembled one in an afternoon, which is usually accurate.

How to score it

Count the boxes. There are 30.

ScoreReadWhat to do
0–11Not raising yet, whatever the calendar says.One week of work before any investor conversation. Start with section 05.
12–21Raiseable, with a diligence problem waiting.Find which of the missing items are in section 05 and close those first. The rest can be filled during the process.
22–28Ready. Better than most of what investors see.Focus on the two that most change minds: playtest evidence, and the timeline assumptions.
29–30Unusually well prepared.Make sure the build actually runs on a clean machine. It is the item most often checked and least often true.